Trials that turn into customers

HR software start-up · 6 people — Winning more sales

Hundreds signed up for the free trial each month; most never logged in a second time.

What was going wrong

Nobody knew which trial users needed help, and the founders followed up when they found time.

What changed

Every trial is now a deal on the pipeline with onboarding tasks. Users who go quiet get a helpful nudge, and the team calls the ones who are most active before their trial ends.

What it changed day to day

• Trial follow-ups: Every one
• Founders' time: On the best leads
• Conversion: Measured each week

How NikERP helps businesses like this

NikERP.cloud is cloud ERP and CRM software for Indian SMEs: GST invoicing, stock, purchase, accounts, customer follow-ups and reporting in one system, with an industry template to start from.