Spotting unhappy customers early
B2B software company · 300 subscribers — Customers who come back
The first sign that a customer was unhappy was usually their cancellation e-mail.
What was going wrong
Renewals were chased at the last minute, and support, billing and sales each saw a different part of the customer.
What changed
Each customer now has a health score built from usage, tickets and payments. Low scores start a check-in journey, and renewals show up on the team's list well in advance.
What it changed day to day
- At-risk customers: Flagged early
- Renewals: Planned ahead
- Revenue view: On one dashboard
How NikERP helps businesses like this
NikERP.cloud is cloud ERP and CRM software for Indian SMEs: GST invoicing, stock, purchase, accounts, customer follow-ups and reporting in one system, with an industry template to start from.