No more empty Tuesday afternoons
Spa and wellness studio — Winning more sales
Weekends were overbooked, and Tuesday to Thursday afternoons were silent.
What was going wrong
Offers went to everyone at once, so loyal weekend clients got discounts they didn't need.
What changed
Clients who haven't visited in six weeks now get a weekday offer by WhatsApp, and the campaign shows exactly how many came back and what they spent.
What it changed day to day
- Weekday bookings: Up
- Discounts: Only where needed
- Campaign result: Measured in sales
How NikERP helps businesses like this
NikERP.cloud is cloud ERP and CRM software for Indian SMEs: GST invoicing, stock, purchase, accounts, customer follow-ups and reporting in one system, with an industry template to start from.